Top 10 Tips on How to Network (Even If It Doesn’t Come Naturally)

No one is an island – and true success in business rarely happens alone. That’s where networking comes in. And while it’s often associated with individual career growth, strong networking is just as valuable for businesses.

There are two main types of networking: external and internal.

External networking focuses on building relationships outside your organisation. For individuals, this can open doors to new opportunities and fresh perspectives. For businesses, it strengthens partnerships, encourages idea-sharing and builds confidence within teams.

Internal networking – building connections within your own company – can be even more powerful. It strengthens company culture, improves morale, expands skill sets and creates support systems. Strong internal networks lead to higher productivity and help retain engaged, motivated employees rather than isolated individuals.

Networking is a skill that benefits both individuals and organisations – and it doesn’t come naturally to everyone. With that in mind, here are 10 practical tips to help you network more effectively.

1. List Your Goals

Before jumping in, decide what you want to achieve. Are you looking to broaden your network, connect with a specific team or explore a new sector? Clear goals help you focus your efforts and identify the right opportunities.

2. Use Online Platforms

We live in the social media age, and online networking is now one of the most effective tools available – especially for those who find face-to-face networking challenging. LinkedIn is a great place to build professional connections and increase visibility.

3. Be Social (In Your Own Way)

Being social doesn’t mean being loud or extroverted. Saying yes to events, greeting new people and making yourself approachable can go a long way – even if it feels slightly outside your comfort zone.

4. Attend Company Events

Company awards, retreats, socials and mixers are ideal networking opportunities. Keep an eye on both your internal calendar and industry-related events to meet people who matter to your role or ambitions.

5. Bring a Friend

If attending events solo feels daunting, bring a friend or colleague – ideally someone related to your line of work. Introducing others is a great networking skill in itself. Just remember to branch out rather than sticking together all evening.

6. Learn the Basics

Some people seem naturally confident in social situations – many aren’t. If networking feels difficult, there are plenty of books and resources that can help you develop small-talk skills and build confidence over time.

7. Always Follow Up

A short follow-up message makes a big difference. Whether it’s a LinkedIn connection request or a brief email, reaching out the next day helps keep you top of mind.

8. Offer Assistance

If you see an opportunity to help, take it. Being reliable and supportive builds trust and establishes you as someone people want to work with – and recommend.

9. Give Kudos

Congratulate colleagues and contacts when they achieve something – promotions, awards or successful events. It shows generosity, positivity and confidence, all of which strengthen relationships.

10. Volunteer for Projects

Get involved in cross-team initiatives, charity events or company projects. Not only are you contributing to something worthwhile, you’re also meeting new people and expanding your network organically.

Bringing Networking to Life

Networking benefits individuals and businesses alike – but it works best when people are given meaningful opportunities to connect.

If you’re a business looking to break the ice between employees and inspire camaraderie and teamwork, The Big Smoke can help. We’re an award-winning events company specialising in fun, personalised experiences – whether virtual, in-person or back-to-the-office events.

Explore our events and get in touch today to see how we can help your teams connect and thrive.