Why Team Building Matters More Than Ever

TLDR: Team-building events - whether in-person or virtual - boost productivity, morale, engagement, inclusion, connectivity and wellbeing by fostering collaboration, trust and shared culture. Thoughtful activities build stronger relationships, ease onboarding, and reinforce company values for long-term success.

The success of any organisation depends on far more than individual talent alone – particularly when it comes to achieving shared goals and fostering a positive workplace culture.

This is where team building events, whether in-office, in-person or virtual, play a crucial role. When done well, they support key business objectives such as improved productivity, higher morale, increased engagement, stronger connections and enhanced overall wellbeing.

Let’s take a closer look at the benefits.

Improves Productivity

Team-building activities such as Scavenger Hunts encourage employees to collaborate, communicate and problem-solve together. Through shared challenges, teams develop a stronger sense of unity and purpose – which often translates into higher productivity and more effective collaboration back in the workplace.

Boosts Morale

Light-hearted, fun activities like Crazy Golf or Giant Jenga can have a powerful impact on morale. When employees feel appreciated, relaxed and motivated, they’re more likely to bring energy and creativity into their work – contributing to a more positive environment for everyone.

Increases Engagement

Engaged teams don’t just show up – they actively contribute. Participating in team-building activities has a direct positive impact on employee engagement, strengthening commitment to company values, goals and collective success.

Enhances Connectivity

Experiences such as away days give colleagues the opportunity to connect on a more personal level, breaking down silos and strengthening relationships. These deeper connections often lead to improved communication, trust and collaboration in day-to-day work.

Promotes Inclusivity

Inclusivity is fundamental to a healthy workplace culture. Well-designed team-building experiences ensure everyone feels involved and valued, fostering a sense of belonging and equity across the organisation. When people feel included, they’re more likely to contribute and thrive.

Encourages Physical Activity

Many in-person team-building events incorporate fun physical activities – from ping pong to interactive challenges. Encouraging movement helps boost energy levels, reduce stress and support physical wellbeing, all of which contribute to better performance and focus at work.

Breaks the Ice

For new starters or teams who don’t yet know each other well, team-building activities are an excellent ice-breaker. They help ease initial nerves, uncover common ground and create a more comfortable foundation for working relationships from the outset.

Strengthens Relationships

Shared experiences create shared memories. Team events help strengthen bonds between colleagues, improving teamwork and collaboration long after the event itself – often leading to better outcomes on projects and collective goals.

Reinforces Company Culture

A strong, cohesive company culture is essential for long-term success. Team-building activities – whether in-person or virtual – can be designed to reflect and reinforce your organisation’s values, vision and mission in a way that feels authentic and engaging.

Supports Overall Wellbeing

Employee wellbeing goes beyond physical health – it includes mental, emotional and social wellbeing too. Team-building experiences help reduce stress, increase happiness and foster a sense of connection, supporting a healthier and more resilient workforce.

In Summary

By investing in thoughtful, engaging team-building activities, organisations can create a more connected, motivated and effective workplace – one where employees feel valued, supported and inspired to succeed together.

About the Author: Francesca Hubbard

Founder, creative force, and the heart behind our people-first culture. Fran built Big Smoke from a weekend hobby into 2,000+ events through warmth, detail, and genuine fun.