Case Study: Airtable Office Crazy Golf Challenge Show

Airtable | London Office | Sales Team Celebration

The Brief

Global AI app-building company Airtable invited Big Smoke Events to deliver a high-energy, end-of-year celebration to mark their sales team’s success in hitting annual targets.

They were looking for something fun, competitive and memorable, while making full use of their spacious 5th-floor London office. The aim was to celebrate success, reward the team and create a shared experience that felt different from a traditional office party.

The Solution

We designed and delivered a bespoke Office Crazy Golf Challenge Show, transforming Airtable’s workspace into a vibrant competitive arena.

Our team built and installed a custom nine-hole crazy golf course, cleverly using the existing office architecture to shape each hole and enhance the experience. The result was a playful transformation of a familiar environment into something entirely new.

Thirty Airtable team members competed in pairs, with the room filled with laughter, cheering and friendly rivalry throughout. To add another layer of engagement, each hole featured personalised Airtable trivia questions – from company history to global team facts – helping keep the event connected to the business as well as the celebration.

The Result

The Crazy Golf Challenge Show delivered a laughter-filled, high-impact celebration that perfectly balanced play and recognition.

By turning an ordinary office floor into an immersive game space, the event created genuine excitement, team connection and a well-earned sense of celebration. A standout example of how a bespoke, in-office experience can transform success into shared memories.

What Airtable Said

“It was brilliant — creative, funny, and so well organised. The perfect way to celebrate as a team!”